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Get more traffic to your website and grow your business

Email marketing is a type of direct marketing that uses personalized emails to educate your email list about your product or services. It can also be used to convince your email list to take a specific action like making a purchase, booking a demo, signing up for a trial or registering for an event

It is a highly effective digital marketing strategy. Effective email marketing convert prospects into customers, and turns one-time buyers into repeat customers and raving fans.

Email marketing is the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.

In this guide, we’ll walk you through the entire process of setting up your email marketing funnel so that you can acquire leads and generate sales, 24/7.

This guide is for those who’re ready to commit to email marketing. If you’re unsure, you may want to read our guide on why you need to build an email list RIGHT NOW!

By using this definitive guide to email marketing, you’ll understand:

  1. How to build an email list full of targeted leads and buyers.
  2. How to optimize your emails for the highest open rates and click-through rates (CTR).
  3. How to automate the process of nurturing your leads and turning prospects into customers.
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Why is Email Marketing important?

We’ve covered the biggest question, what is email marketing, but haven’t gotten into why this is so very important for your business. Let’s talk about that now.

Despite the rise of social media and unsolicited spam email (which is never a good marketing strategy, by the way), email remains the most effective way to nurture leads and boost customer loyalty.

There are many reasons you should make email one of your top priorities, but here are the top 3:

1. Email is the #1 communication channel. Did you know that at least 99% of consumers check their email on a daily basis? That can’t be said of any other communication channel.

2. You own your list. On any social media platform, your account (along with all your fans and posts) could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.

3. Email just converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email has an ROI (returns on investment) of 4400%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.

Email is simply the best way to make sales online. Now that you know the importance of email marketing, let’s learn the best ways to go about it.

How Email Marketing works ?

Wondering how to get started with email marketing? This is made up of several moving pieces, but that doesn’t mean it has to be complicated. Here’s how it breaks down…

1. Start With Your List: The bottom line is that you can’t send out email marketing campaigns if you have no one to send them to. And the other thing to remember is that email marketing won’t work if you don’t have the right people on your list.

That means you need to capture leads to grow your email list with your target audience.

2. Add an Email Service Provider: An email service provider (ESP) lets you segment your audience, organize your list, and distribute email campaigns to your audience. You can also track the results to improve future campaigns

Grow your Email list

What most people do when they want to build an email list is to put an optin form on their website and hope that people sign up. Unfortunately, this strategy usually doesn’t work very well.

To grow your email list, you need to attract people with a compelling offer. You need a lead magnet

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Partner with the best Email marketing Agency

Barzan Tech stands amongst the top email marketing companies in Qatar offering its bulk email services to clients from FMCG to hospitality and from the government and SMEs. We deliver tailor-made and highly customizable digital marketing services that help you leverage your brand image. Our team is highly skilled and creates the best strategies for competing in your unique marketplace. By using a combination of social media marketing and email as congruent advertising tools we help leverage your brand image and build long term relationships with all your clients

Best Email Marketing Service Provider in Qatar

Barzan Tech Trading & Solutions provides you with the best services by email building, sending and reporting in the most efficient manner. Our team at Prism is here to help you with all your marketing needs. We come up with a bespoke campaign so as to boost brand awareness and facilitate customer engagement. Here’s what we can offer

  • Email marketing strategizing.
  • Developing marketing campaigns.
  • Creating multi-lingual mailer content .
  • Designing and creating an email template.
  • Sending out an email for varied industries.
  • We have a list of quality leads for various businesses.
  • Bulk emailing service.
  • Highly customized and personalized emails.
  • CSV import or TXT import
  • Scheduled based Campaigns
  • Bounce email handling
  • Tracking and reach measurement.
  • Monthly or weekly reports with Statistics
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Barzan Tech Trading & Solutions is a well-established and reputed enterprise software solutions provider in Qatar since 2016. We are the leader in providing the best quality cutting-edge software solutions to our clients. Our products and services deliver substantial performance improvements and enable our clients to consistently impart high-value solutions that give businesses an edge over their competitors and a return on their investment.

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