What are the best techniques for generating real leads and converting them into clients ?

There are many tools and strategies that can be used to generate leads and convert them into clients. Some popular options include:

1. Inbound marketing: This includes tactics such as SEO, content marketing, and social media marketing, which aim to attract potential customers to your website through valuable and relevant content.
2. Outbound marketing: This includes tactics such as cold calling, email campaigns, and direct mail, which actively reach out to potential customers.
3. Lead magnets: Offering something of value to a potential customer in exchange for their contact information, such as an ebook, webinar or free trial.
4. Landing pages: These are dedicated pages on your website that are designed to convert visitors into leads.
5. CRM (Customer Relationship Management) software: This software helps you to manage and nurture your leads, and track their interactions with your business.
6. Marketing Automation: This software helps you to automate repetitive tasks such as email campaigns, lead scoring, and lead nurturing.
7. Sales funnels: This is a series of steps that guide a potential customer through the process of becoming a paying client.

Ultimately, the best tool for generating leads and converting them into clients will depend on your business and target audience. A good approach is to test and measure different strategies and tools, and adjust your approach based on what works best for your business.